Jim Beaver
2007-08-08 17:42:54 UTC
A friend with contacts at Turner Classic Movies passed this along when asked
about whether TCM would ever bow to marketing demands by running commercials
or the like:
"In terms of us showing commercials for Acme Insurance, no. But the guy in
charge, Steve Koonin (a former Coca-Cola marketing VP, he's the brains
behind TNT "We Know Drama" and TBS "Very Funny"), is less interested in some
of the things that made TCM special. Documentaries, for example. Expect
less of those. It also remains to be seen whether or not TCM will ever be
given enough press and advertising attention to draw attention to our
programming. Most of that is being given to TNT and TBS now.
Our primary purpose--classic films, mixed with a few contemporary
films--remains the same (I hope). Our programming guru, who remains the
brains and the soul of the network, has some deals cooking with several
studios to license their back catalogue films.
I hope the experience for you remains unchanged, but I urge you to keep an
eye on us. If something doesn't jibe, send letters."
Jim Beaver
about whether TCM would ever bow to marketing demands by running commercials
or the like:
"In terms of us showing commercials for Acme Insurance, no. But the guy in
charge, Steve Koonin (a former Coca-Cola marketing VP, he's the brains
behind TNT "We Know Drama" and TBS "Very Funny"), is less interested in some
of the things that made TCM special. Documentaries, for example. Expect
less of those. It also remains to be seen whether or not TCM will ever be
given enough press and advertising attention to draw attention to our
programming. Most of that is being given to TNT and TBS now.
Our primary purpose--classic films, mixed with a few contemporary
films--remains the same (I hope). Our programming guru, who remains the
brains and the soul of the network, has some deals cooking with several
studios to license their back catalogue films.
I hope the experience for you remains unchanged, but I urge you to keep an
eye on us. If something doesn't jibe, send letters."
Jim Beaver